How to Use Branding Photos Across All Your Platforms
You finally booked the branding session. You’ve got the dream lighting, your favorite iced coffee in hand, and maybe even some confetti or cute props in the mix. You walk away with a gorgeous gallery of images that actually feel like you. And then… what?
If you’re like most of my clients, you’re asking:
“Okay… now where do I use these?”
Let’s fix that.
Here’s how to squeeze every bit of goodness out of your branding photos and make them work for you across your business:
Website Vibes, Elevated
Your website is your digital home base, and your branding photos should be all over it. Think beyond just the About page—your images should help tell your brand story from top to bottom.
Try using different images for:
•The hero section on your homepage (give ‘main character’ energy)
•Your About or Meet Me section
•Your services or contact page
•Accent images for backgrounds, banners, or call-to-actions
Keep it cohesive, but don’t be afraid to show off the full range of what we captured during your shoot.
Instagram is the obvious place for branding photos, but most people stop at a single post. Let’s go deeper.
Sure, post them to your grid—but also:
•Use them for Reels covers and Highlight covers
•Turn behind-the-scenes or lifestyle shots into Stories
•Pin your most “this is me” photo to the top of your grid
•Recycle them into Canva templates for carousels or testimonials
You don’t need to reinvent the wheel every week. One photo can live a dozen lives here.
Pinterest is a visual search engine, which means your high-quality branding photos are a dream here.
Use them as:
•Blog post pin graphics
•Freebie or service promo pins
•Branded inspiration boards or aesthetic content
When someone clicks a pin and sees a consistent vibe across your content? Instant trust.
Email Content That Feels Personal
Your email newsletter is one of the few places you can talk directly to your audience—so show up fully. Including a friendly brand photo at the top of your welcome email or monthly update goes a long way in making people feel connected.
You can also:
•Use workspace or lifestyle shots as header images
•Drop in a fun photo during launches or announcements
•Add some personality to evergreen email sequences
Even your email signature can get a mini glow-up with a fresh photo.
Client Materials That Feel On-Brand
Your branding photos can elevate everything from client guides to course workbooks. Instead of relying on stock photos, use your own visuals to build trust and polish.
This can include:
•Pricing guides or welcome PDFs
•Lead magnets and downloads
•Slide decks or course materials
•Printed flyers or digital brochures
Pro tip: Keep a folder of your favorite “neutral” photos to plug into anything you create.
Your Profile Photo (Basically Everywhere)
Don’t underestimate the power of a good headshot. You need one version that’s polished but still you—and then you need to use it everywhere.
Think:
•Instagram, Facebook, LinkedIn
•Google Business profile
•Zoom or webinar platforms
•Email signature
•Any directories, guest features, or podcast bios
People are way more likely to engage when they feel like there’s a real human behind your brand. A consistent profile image builds that recognition.
Your Brand Shoot = Your Content Library
You’re not just investing in pretty photos… you’re investing in a whole library of visual assets that help you show up with confidence everywhere. And when your content actually looks and feels like you? That’s when it starts to connect.
That’s exactly why every single Brand Refresh package with us includes a branding session.
Because I believe in the power of having photos that reflect you, your personality, and your brand’s whole vibe - not just for launch day, but for the long haul.
If you’re ready for a rebrand that actually feels like you (and comes with a bank of photos you’ll actually want to use)?
[Click here to get in touch] and let’s make magic.