An Aligned Website Refresh for Abstract Junction

When Rae approached me to inquire about marketing services, something just instantly clicked. We got chatting about her hopes for her website, and immediately realized there was a collaboration on the horizon. They needed something that aligned with their brand and reflected the new direction their work was taking. That’s where we came in!

My focus in this refresh was:

- A color palette that reflects the colors in their work.

- A homepage that shows all they have to offer: products, studio, and events.

- Something that’s straight to the point and easy to navigate.

You can check out a few screengrabs of our work below. (Can we just all obsess for a second over the teal and pink combo?!)

The best part? This collaboration was a dream for both of us. Rae expressed to me how she wanted to do more live chain stitching events, and how much she loves doing pop ups. We refreshed Abstract’s website, and in return, Rae popped up at our wedding reception with her chain stitch machine. We surprised our guests with custom bandanas as our wedding favor, and they were a HIT. Rae knocked it out of the park, and I’m forever grateful.

So if you’re looking for custom embroidered pieces or a unique favor for your event guests in Cincinnati, Abstract Junction is your place! If you’re looking for an easy website refresh to align your brand with your online presence, then I got you covered.